![]() ![]() Shapira, President of Heaven Hill Brands. “This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka and their entire team to our dynamic and innovative family,” said Max L. In early 2015, Deep Eddy Lemon Vodka was launched and has further led to unprecedented growth for the business. The brand achieved extraordinary growth beginning in 2013 with the launch of the Deep Eddy Ruby Red Vodka that resulted in over 300% sales growth. Deep Eddy Vodka is propelled by its Austin-bred roots, use of all-natural fruit juices, production process and iconic brand imagery. Since its introduction in 2010 with Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, the business has grown to over 500,000 9-liter cases today. Bucking the trend, Technomic reported that Deep Eddy Vodka achieved a triple-digit volume gain in 2014. Vodka’s year-over-year growth was recently reported to be down to 1.6% from 6.1% in 2010. Stay Informed: Sign up here for our Distillery Trail free email newsletter and be the first to get all the latest news, trends, job listings and events in your inbox.ĭeep Eddy Vodka is one of the fastest-growing brands in the distilled spirits industry. A May 2015 Wall Street Journal report that announced Deep Eddy was up for sale estimates the company to be worth between $165 million and more than $300 million. Heaven Hill’s diversified portfolio of brands includes Evan Williams Bourbon Larceny, Elijah Craig and Henry McKenna Bourbons, Burnett’s Vodkas and Gin Admiral Nelson’s and Blackheart Rums HPNOTIQ Liqueur The Christian Brothers Brandies PAMA Pomegranate Liqueur Domaine de Canton Ginger Liqueur Lunazul Tequila Cinerator Hot Cinnamon Flavored Whiskey and Rittenhouse Rye Whisky.Heaven Hill, makers of brands like Evan Williams Bourbon, Larceny, Elijah Craig and Burnett’s Vodka has entered into a definitive agreement to acquire Deep Eddy Vodka and its distillery from Eliza Spring, LLC, for an undisclosed amount. įounded in 1935, Bardstown, KY-based Heaven Hill Brands ( is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. More information on the company can be found at or. Deep Eddy Vodka is available in stores in all 50 states. The company’s line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry and Deep Eddy Lemon. All Deep Eddy Vodka products are distilled in small batches at its state-of-the-art Texas distillery. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Wyatt Tarrant & Combs LLP served as legal counsel to Heaven Hill Brands with respect to the transaction and Paul, Weiss, Rifkind, Wharton & Garrison LLP and Kastner Huggins Reddien Gravelle LLP served as legal counsel to DE Spirits, LLC and Eliza Spring, LLC.ĭeep Eddy Vodka (70-80 proof), a premium spirits company based in Austin, Texas, was founded in 2010 by two local entrepreneurs with a background in beverage and spirits, Clayton Christopher (creator of Sweet Leaf Tea) and Chad Auler (creator of Savvy Vodka). Perella Weinberg Partners LLP acted as financial advisor to Heaven Hill Brands and UBS Securities LLC acted as exclusive financial advisor to DE Spirits, LLC and Eliza Spring, LLC with respect to the transaction. With that foundation, Heaven Hill will deliver Deep Eddy’s mission to be the #1 Super Premium American Vodka in the US.” They are stewards of one of the strongest, most diversified product portfolios in the industry and understand the essence of Deep Eddy Vodka. “For 80 years, Heaven Hill Brands has embodied independence with its heart and soul grounded in a unique and historic set of American Whiskeys. ![]() “Two quintessentially independent, American companies are now together and poised for a tremendous future,” said Chad Auler and Clayton Christopher, co-founders of Deep Eddy Vodka. “The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill.” “This is an incredible day for Deep Eddy Vodka,” said Eric Dopkins, who will continue as President of Deep Eddy Vodka. Deep Eddy Vodka will continue to be produced in the Austin area and the distillery’s Visitor Center is open to the public Friday through Sunday. ![]() ![]() Much of Deep Eddy Vodkas’ growth is the result of innovative marketing and sales programs centered on the Deep Eddy Vodkas’ iconic, retro-style rooted in the rich history of Austin, TX. ![]()
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